FedEx At a Glance

1. What were you asked to do?

For this assignment, we were asked to create a newsletter for a fortune 500 company.

2. How did you respond to what you were asked to do?

I responded with excitement for this newsletter. We had created a newsletter template in the beginning and I was anxious to see how different my designs were from the beginning.

3. How did react to what you actually did?

Again, I am always impressed with what I can do on InDesign. It is by far my favorite Adobe Application and I have used it outside of class for many projects.

4. Now go one level deeper: Why do you think your reaction was what it was?

I was impressed because I have learned so much in this class and have improved my design skills immensely. I am excited to use this application more and more outside of class as I get to design more for different areas.

Supplemental questions:

My target public affected my overall content and design strategy because I had to think about what the general public or people with stock invested in FedEx would want to know. I originally designed a newsletter for employees but found more articles targeted toward the outside public. My design strategy needed to be appealing to the eye and something that FedEx would want to submit online and that people would be able to read seamlessly.

My Newsletter can be found by this link.

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