Designing for Emotion

I am reading Designing for Emotion for my Public Relations Publications class. Here are a few items we were asked to answer about the book.

1. What is one thing in Chapter 2 that you agree with?

I agree that “baby-face bias” is an advantage. The book explains that websites and companies use cute mascots to connect with their audiences, such as Twitter or MailChimp. These companies have created an image of approachability and reliability by having a cute icon. People are drawn to these companies because of this.

2. What is one thing in Chapter 2 you disagree with?

I did not find anything I disagreed with in Chapter 2. It talked about how we design for humans and how our designs effect the reader or viewer. I really enjoyed this chapter and will take this information to use when I create my upcoming designs.

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